James Chu
Chairman & CEO
James Chu is founder, chairman and CEO of ViewSonic® Corporation, a leading worldwide provider of high-performance computer display technologies.
A native of Taiwan, Chu held a variety of sales positions before immigrating to the United States in 1986 to become president of U.S. operations for a Taiwanese keyboard
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manufacturer. In 1987, Chu launched Keypoint Technology Corporation, a distribution company specialising in computer peripherals, such as power supplies, keyboards and computer monitors.
In 1990, Keypoint Technologies introduced the ViewSonic brand of colour computer monitors. Shortly thereafter, Chu renamed the company ViewSonic to emphasize its mission and focus: to develop and deliver advanced visual technology at an affordable price.
Under Chu's leadership, ViewSonic's distinct brand image - featuring three colourful finches - has become a widely recognised symbol of innovation, quality and value. To date, Viewsonic products have earned more than 1,200 quality awards and recommendations. In 2001 - marking the fourth time in the last five years - Computer Reseller News recognised ViewSonic as a "Channel Champion" - the market leading vendor of monitors in the United States.
A key to ViewSonic's growth has been Chu's commitment to establishing a dynamic, entrepreneurial business environment. His visionary approach to corporate culture is illustrated by his insistence on treating every employee as a business partner. |
- James Chu