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Press Release
March 2007
ViewSonic Fastest Growing Display Brand in EMEA during Last Quarter of 2006
The n°1 independent provider of display products registered 65% growth within the LCD segment
9 March 2007 – ViewSonic, a worldwide leader in the field of visual technologies, has further consolidated its market position throughout the fourth quarter of 2006, exceeding its records of the previous quarters (46% growth during Q2 and 58% YOY growth during Q3). These results contributed to the worldwide growth announced by ViewSonic Corporation for the year 2006 – globally 1.6 billion dollars revenue up from 1.2 billion in 2005 and over 38 million units shipped.
Considering the whole of 2006, the company now ranks number 7 in the branded LCD market in the region, up 2 places from number 9 at the end of 2005.
Following the trend identified in the third quarter of 2006, the most significant market share increases were registered again in large size branded LCD models – including wide formats.
In the 22-inch wide category, ViewSonic succeeded in nearly doubling market share during the last quarter – 19.2% vs. 9.8% in Q3 - to rank number 2 for the whole 2006 with a yearly market share of almost 17%. This includes positions within the Top 3 in more than 15 EMEA countries, number 1 position in the total LCD market in Finland, Greece, Norway, Estonia, Turkey, Ukraine and the United Kingdom as well as number 1 branded in Spain (>60%).
As for the 19-inch wide category, ViewSonic reaches the Top 3 at the end of 2006, with Top position in the total market in Sweden (>25%), Greece (>35%) and Estonia (>50%), and a number 2 in the branded market in Poland (>18%), Russia and Ukraine.
The progress of ViewSonic across Europe includes significant increases in local countries as shown by the figures below.
Local development: Branded LCD displays (end of year 06 vs. end of year 05)*:
In Greece, ViewSonic has climbed up to 4th place from rank 7, nearly tripling its market share to reach 12% throughout the year. Beyond its number 1 position for 19-inch and 22-inch wide categories, ViewSonic consolidated its leading position in the 20-inch traditional segment with more than 84% market share, and moved up to number 2 in 23-inch category, with more than 15% market share vs. less than 2% at the end of 2005. In Russia, the ViewSonic team further holds 5th place, with Top 3 positions in the 19-inch wide, 20-inch, 21-inch, 22-inch wide and 23-inch categories. A similar evolution was registered in Ukraine in the same markets segments, complementing the company’s leadership in the 22-inch wide market.
In countries showing great progress in the previous quarter, the company succeeded in further consolidating its results: In the Czech Republic, ViewSonic achieved rank 9 - up 5 places from 14 – with a remarkable rank 2 and 26.6% in 22-inch wide throughout the year, supported by a 30% share and number 1 ranking in this category in Q4 2006. The company further climbed up the scale in Spain – position 9 end 2006 vs. 11 end 2005 and 8 in Q4 2006 - including market leadership in the 22-inch wide segment as well as several Top 5 positions for monitors of 20-inch and above.
The Swedish team registered one of the most striking growths, from 8.4% and rank 5 to more than 15% and position 2; This highly contributed to the global growth in the Nordic region where ViewSonic is leading the market in 22-inch wide (68% in Finland, over 41% in Norway) and 23-inch (>28%) in Finland, and ranks at position 3 for wide LCDs in Denmark.
In the UK, ViewSonic is now number 7 – up from number 9 end of 2005 – and not only the market leader in the 22-inch wide category, as the company also holds second place for 20-inch wide with more than 20% market share, less than 1% behind market leader.
“As a market leader willing to offer the latest technologies to our customers, we strongly believe in the transition to wide screen formats bringing more comfort of use and ergonomics to users. Our 2006 results are a proof of our ability to match users’ expectations, go to market and rapidly capitalise on successful launches to further improve our market position in the LCD market” comments Mel Taylor Vice President Marketing.
* All figures based on data from BNA
About ViewSonic:
ViewSonic® Corporation, a worldwide leader in visual display products, offers a comprehensive range of display solutions for today’s business, education and consumer electronics markets. The company's products have won more than 2,000 awards globally from respected specialist publications and organisations. Headquartered in Walnut, California, ViewSonic was founded in 1987 and is a privately held corporation.
For further information contact:
PK Media Solutions
14 The Croft
Barnet
Hertfordshire
EN5 2TL
United Kingdom | | |
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Forward-looking Statements
This press release contains forward-looking statements, including all statements relating to the performance expectations of ViewSonic products, business opportunities or financial performance. These statements are subject to risks and uncertainties that could cause actual results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, ViewSonic’s dependence on third-party manufacturers; its need to maintain and expand its sales channels; market acceptance of ViewSonic's products; general industry trends, including cyclical trends in the PC and visual display industries; and the impact of competitive products and pricing alternatives. Investors are advised to read ViewSonic’s Form 10 filed with the Securities and Exchange Commission, particularly the section entitled “Factors that May Affect ViewSonic’s Business and Financial Results.”
Undue reliance should not be placed on these forward-looking statements, which speak only as of the date of this press release. All forward-looking statements are qualified in their entirety by this cautionary statement, and ViewSonic undertakes no obligation to revise or update any forward-looking statements to reflect events or circumstances after the date hereof.
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