Union Station is the largest railroad passenger terminal in the Western United States. Serving more than 60,000 passengers a day, the station is the region’s primary transit hub, connecting Southern California counties and providing access to Amtrak long distance trains, Amtrak California regional trains, Metrolink commuter trains, Metro Rail subway and light rail lines, plus bus service from Metro and other municipal operators. Greyhound’s Bolt service, Megabus, and the LAX Flyaway also operate from the station.
The Los Angeles County Metropolitan Transportation Authority purchased the iconic downtown LA station in 2011 and is working on a Master Plan to implement wide ranging improvements to the facility, with a primary focus on passenger service and satisfaction.
Jenna Hornstock, deputy executive officer, Countywide Planning & Development, New Mobility Regional Initiatives, was charged with overseeing design of the new environmental graphics package and identifying opportune places for integration of new technology. Part of the many-phased plan was an eye-catching 17-foot digital information tower to be installed in Union Station East.
“Our goal for the tower was to provide customer-facing information that would help visitors navigate more easily throughout the station,” said Hornstock.
Concurrent with development of the new environmental graphics package, plans were being made to celebrate the 75th anniversary of the historic station’s opening day. With a large number of participants expected, along with focused media attention, this event was identified as the ideal time to roll out the new information tower. The problem: the tower wasn’t scheduled for completion this soon. Plus, the initial plan specified static LED screens. This occasion called for something more dynamic.